“Many of our users are businesses, and businesses have a desire to portray a situation that they are bigger than they are. “Users came to us with the need to create a native app that is branded with their name and logo,” said Ronny Elkayam, SVP of Mobile, App Market & Strategic Products at Wix. Now, the platform is expanding its user-friendly approach by making it possible for anyone to build an app without learning how to code. The publicly traded company provides tools for people and businesses to manage their online presence, but it’s most well-known for its drag-and-drop website builder.
This morning, Wix announced a new product for business owners called Branded App by Wix, which allows users to develop native apps without writing code.
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